Continued medical education, or CME as it’s referred to in the medical sector, keeps medical professionals in the know by providing them with an easy way to enhance their skills and knowledge.
While organising these events is a challenge on its own, if the even isn’t marketed correctly, all efforts could end up going to waste.
5 Ways to Effectively Market Your CME Event
Having an effective promotional plan in place is crucial to the success of your CME event. Here are 6 ideas that will help you along.
- Segment Your Target Audience
Very often, one marketing message is not going to work on everyone, which is why segmentation is so important. Taking the time to divide your target audience into similar groups will help you design a marketing message that will appeal specifically to them. You may also find that you will need to use different channels to communicate with each of these groups in order to reach them.
- Create an Email Marketing Campaign
If you’ve had events in the past, chances are you already have a solid list of emails available to you. If the professional on your list have given you permission to contact them, use this email list to your advantage.
Divide your email list into professionals who have attended your events in the past and those who haven’t so that you can develop a relevant email campaign for each group. Personalising your emails by adding in the details of the last event they attended or simply referring to them or their practice by name will also go a long way in increasing ticket sales.
- Take Advantage of Search Engine Optimisation
SEO is another excellent way to put your CME event in the spotlight on Google and social media. By optimising your events page with keywords and implementing structured data, you will increase the chances of more professionals finding your event in Google’s search results. If you would prefer to enlist the help of a professional for the more technical aspects of SEO, contact a medical marketing agency such as Azuri Group so that you don’t waste any precious time.
- Run a Google AdWords Campaign
Running a paid AdWords campaign gives you the opportunity to secure a spot in Google’s search results by bidding on specific keywords. It also allows you to target very specific online users, ensuring that you’re only reaching professionals who would be interested in purchasing tickets to your CME events.
- Develop a Social Media Campaign
Not only is social media a great way to give your followers and fans an inside look into your events but it’s the perfect platform for generating awareness about your CME event too.
Use a medical marketing agency such as Azuri Group to develop a social media strategy that will ensure you are promoting your CME event before, during and after it has taken place. Not only will this attract new attendees but it will encourage professionals to attend your future events too.
There are so many great content angles that you can take when promoting your event. Being creative with your content will draw more people in and encourage them to engage with your brand too.