Why Feather Flags?


As a means of traditional advertising, feather flags is used in drawing attention to an event, a business, or products and services. They are flags that take shape and structure of a feather, hence their name. Feather Flags can be designed to fit the branding and message needed for optimal results. The tall height of a feather flag attracts attention, but they are available in a wide range of sizes, including smaller sizes that are 8ft. and under.

Evolution of Feather Flags

Banner Flags have been around since the 70s – with ‘banner flag’ or ‘yard flag’ as the common names then – and has been used for advertisement purposes by businesses of all sizes.  However, the evolution of the internet in the 1990s saw feather banners becoming a mainstream advertising channel for small local retail shops.  This transition means the flags are now cheaper than before since the internet made it possible for business owners to import flags from national flag makers, rather than the local flag designers.  Likewise, the availability of intuitive design tools on the internet affords prospective flag owners the opportunity to customize their flags in professional and simple ways.

Historically, feather flags have been called many names over time, some of which are Advertising Flags, Swooper Flags, Flutter Flags, Blade Flags, Sail Flags, and Bow Flags.  Others include; Teardrop Flags, Tall Flags, and Quill Flags.  However, there may be slight differences in the shapes of these flags, but they perform almost the same function as feather flags.

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Having been around for a long time, even before the internet, and because they are not digital, feather banners are seen as a traditional method of advertising.  Interestingly, the method is still valid and worthy of a trial.

Aims of Feather Flags

Feather flags, like other advertising methods, has its pros and cons, although the pros outweigh the cons.  Feather flags are common, effective, and affordable.  It can be used in branding, and big brands, over time, have achieved successful advertising campaigns using feather flags. They are made for logos and offers space to include a long message – a feature common to most traditional advertising methods.

Getting the best out of Feather Flag Marketing

If you are looking to publicize or draw real traffic and attention to a promotional event or businesses with physical premises, flags can bring excellent results.  However, best results are achieved when there are multiple flags, all dancing in the wind and carrying compelling messages.  Such strategic use brings the attention naturally.


Color Selection

Banner flag marketing works best when the flag colors reflect the brand of the business or event in question. Bright colors are recommended, as they can reach a broader audience, although too bright colors can remove your brand’s professionalism.  Thus, it is essential that you check the color personality of your target audience, and let your findings guide you in choosing a color.  Blue is the most common option because most personalities have shades of blue.


Knowing the perfect spot to place your flags is crucial to achieving success in your feather banner marketing campaign. Although not every retail business has excellent locations, the flags should be kept close to the business except they are meant to promote a remote event.  The feather banners are best positioned in strategic locations where more people can see them, e.g., busy streets and populated blocks.

Special Events

The flags should not be out all year, except their presence brings traffic all year round.  The most significant impact of feather flags is felt when used to promote special events, where they inform people about an important ongoing or upcoming event.  It works even better on locals and residents that have been by the business severally, by giving the premises a whole new appearance. Flags may be used for monthly or yearly promotional events, and if used spontaneously, they retain their effectiveness over a long time.


There is an ample space available on each flag, which can conveniently contain the logo and perhaps, one or two words.  It is important to keep the flag simple; instead of jam-packing a flag with too much information, it is advisable to get more flags and get creative, by adding a word to each flag to make a sentence or a message, depending on the number of flags.


Clearly, banner flags can contribute significantly to a marketing campaign, especially for retail or restaurant businesses. In addition to their wide use, they are affordable and offers the chance to customize to taste and in line with the theme or message of the brand or event.  Feather flags, as a method of advertising, hardly brings negative reactions. Instead, they bring in more customers.